The Svalbard Islands Brand
The Svalbard Islands brand has in its DNA the values and principles that distinguish a land that is both harsh and magical: the Svalbard Islands, situated in the Arctic Ocean, half way between Norway and the North Pole. The brand, which focusses on the quest for innovative, quality materials, is inspired by the icy cold winter climate of the Svalbard Islands, from which it takes its name, as well as the islands’ pristine nature and arctic fauna. The brand is ideally suited to modern, metropolitan men who have the same adventurous spirit as the explorers of the last century, who were terrified of the blistering cold, but enchanted by the icebergs and midnight sun.
The Svalbard Islands: source of inspiration
The Svalbard Islands brand is named after the group of islands situated between Norway and the North Pole. It is a land of pristine, majestic countryside, with protected areas covering some 65 percent (63,000 km2) of the total surface area. For this reason, one of the strong points of the brand is environmental awareness. As a forward-thinking brand, it has adopted the ancient values of this terrestrial corner of paradise, set among total silence. But tradition has been reinterpreted in the light of innovation, and this is made possible by a continuous quest for trends and hi-tech, robust and durable materials.
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