The Svalbard Islands philosophy
The Svalbard Islands brand philosophy is centred on several important pillars. For a brand that takes its name from the islands near to the Arctic Circle, it is fundamental to evoke the spirit of adventure that lingers over these lands, the setting for exploration and conquests, and this has led up to develop clothing items that offer excellent wearability, without being too technical, and are comfortable and manufactured with meticulous care, as required by the requisites of craftsmanship. The Brand’s Style Office is distinguished by its creativity and good taste. The final goal is to offer customers clothing with a perfect fit, the trademark of Italian style throughout the world.
Sport, urban style
No one is born and no one dies on Svalbard. It is just a place of passage through the elements, nature and oneself, trying to leave a better place than the one found. It is for this reason that, at times, in the cold Nordic winters of the Svalbard Islands or some other forgotten place, we can find courageous men among the eternal snow, whose eyes have scanned chilling panoramas and tremendous sunsets. Only the softness of nylon jackets, the elegance of Prince of Wales check, the warmth of Duvet and the freedom of cotton can bring them back to who they truly are: survivors.
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